Optimisation & Testing

Optimisation & Testing.

Tools for clients to continually make their online content and offers more relevant to their customers - yielding greater conversion and success.

Our optimisation reviews are designed to assist you in improving your conversions, whether they are driven by revenue, engagement or enquiries.

A/B testing is a simple way to test certain changes to your page against the current design, and determine which version produce significant, positive results. It is a commonly-used method to validate that specific design or content changes that occur on
your webpage will effectively improve your conversion rate before you make that change to your site code.

Testing takes the guesswork out of website optimisation, and enables data-backed decisions that shift business conversations from “we think” to “we know.” 

By measuring the impact that changes have on your metrics such
as sign-ups, downloads, purchases, or whatever else your goals
may be, you can ensure that every change produces positive results.

Quantitative data speaks for itself. You and your co-workers may have hunches about how site visitors will respond to certain design elements – A/B testing enables you to show visitors two versions
of the same web page, and let them determine the winner.

Constantly testing and optimising your page can increase revenue, donations, leads, registrations, downloads, and user generated content.  At the same time, it provides teams with valuable insight about their visitors.